The Post Office Travel Money has published its Ski Report 2010. The report surveys European ski resort prices for food/drink, lift passes, and ski lessons.
It concluded that European ski resorts are poles apart in terms of value for UK skiers, with resorts of Austria, Italy, and Eastern Europe offering more for your money than France or Switzerland.
One of the main reasons for resorts in Austria and Italy ranking higher on the value-for-money chart, is the fact that food and drink prices have decreased in both these ski regions, contrary to France where mountain restaurants have not passed on the VAT rate cut made by the French Government.
This year, the sterling has made a slight recovery against the euro, so UK skiers should benefit from better value in Europe, compared to the last two years. However, skiers heading to Switzerland will have to dig deeper as the Swiss Franc has actually strengthened 6.3 percent.
Sarah Munro, head of Post Office Travel Money, said: "Since 2008 when the euro began to dominate the UK pound, the numbers taking a skiing holiday have slid almost 25 per cent to under a million, the lowest in a decade. Ski companies may be optimistic that the coming season will be a turning point, but skiers should watch exchange rates carefully as these will make a big difference to the cost of a ski holiday."