For the past seven years, Bridger has posted their daily snow videos on their Web site - a visual ski report shot by a snow reporter with a head cam. It shows real conditions along with the day's best skiing and riding places. "Providing an honest and accurate ski report is paramount," says Director of Marketing Doug Wales. "If we only showed classic blue bird powder shots and perfect corduroy, then it would be just be marketing and entertainment. Instead, we're providing the snow news of the day." Recently, Bridger added their Week in Rewind - a video analyzing new snow, temperature, wind, sun, and run traffic in each week's own unique combo of factors. "Most avid skier and riders understand that snow and weather conditions for the prior week affect the base conditions and overall experience the following week," explains Wales. Each Thursday afternoon, snow reporters compile the footage for the four-minute video, reviewing everything from surface conditions to forecasts. As the Week in Rewind attracts attention, around 500 unique viewers check in each week to catch the straight talk accessed from Bridger's media gallery and ski report pages.