One in four Brits will hit the slopes still inebriated from the night before this ski season.
MORE TH>N insurance company has released a report saying that more than half a million Brits will unwittingly ski or snowboard at almost double the drink-drive limit on their alpine holidays this season.
After surveying 1000 skiers and snowboarders on their après-ski drinking habits, MORE TH>N and GP Harvinder Gill calculated how drunk people will be on the slopes this year during morning ski sessions.
Commenting on the research, MORE TH>N spokesperson Pete Markey said, "The findings of the research are extremely concerning - nearly 600,000 Brits will ski or board drunk at some stage this ski season which is not a small number. Brits abroad have a reputation for drinking to excess but throw a high-speed downhill sport into the mix and you have a very nasty combination. Drink driving is severely frowned upon and drink skiing should be too - it can be just as dangerous."
The average speed of an intermediate level skier is 20 mile per hour, fast enough to be a very real threat to themselves and those around them.
More TH>N says 74 percent of those polled think drinking heavily the night before doesn't affect their skiing ability the next day - erroneously claiming the cool air clears their head.