Boyne Resorts, owners of Brighton Resort, committed a donation of $1 from every lift ticket sold Saturday, Jan. 16, at its mountain resorts across North America in response to the devastating earthquake in Haiti. Donations also were accepted from the thousands of guests who visited the resorts during the MLK holiday weekend. The combined contribution to American Red Cross and Canadian Red Cross totaled $30,528.
"We are saddened by the devastation and suffering in Haiti," said Stephen Kircher, president of Boyne Resorts' eastern operations. "We are also grateful for the loyalty and generosity shown by our resort patrons during this time, just as they did when we united to assist Hurricane Katrina and Asian earthquake/tsunami victims in 2005."
Donations were collected at the company's Big Sky, Boyne Highlands, Boyne Mountain, Brighton, Crystal Mountain, Cypress Mountain, Loon Mountain, Sugarloaf, Sunday River, and The Summit at Snoqualmie resorts.
"Our thoughts and prayers remain with the people of Haiti and the courageous volunteers, military troops and medical personnel from around the world who have come to their aide," said John Kircher, president of Boyne Resorts' western operations. "With the true depth of this catastrophe still unmeasurable, we understood the importance and impact of quick action and hope this donation helps to provide much-needed assistance."
Using the company's communications resources including databases and social/community networks, Boyne Resorts was able to quickly inform the public of its commitment and their opportunity to donate throughout the holiday weekend. Additionally, links and contact information for donating directly to Red Cross were shared. Stephen Kircher added, "We hope that by highlighting at our resorts the need to support Haiti relief efforts, we perhaps spurred some to contribute at a level higher than they may have otherwise."